TRI Local Business Results

Guaranteed Results Or YOU DON’T PAY!

Did you know that local search is the most important Internet activity for companies like yours? If you serve one or more geographical areas, then you have the rare opportunity to become the online leader in your industry in just a matter of days. The size, reputation or previous online success of your business is completely irrelevant (it doesn’t seem fair does it?). The only thing that matters is your ability to recognize and act when the right opportunity presents itself.

Let me give you some facts:

• 70% of U.S. Households Use the Internet When Shopping Locally [Source: Kelsey Group and ConStat inc., 2005]
• Google, who provides 64.6% of all U.S. searches*, places local business results at the top of every geo-targeted search it provides. [*Source: Nielsen NetRatings,  
  August 2009]
• Google’s local business results have replaced yellow pages as the standard way to find businesses in a given geographic area.
• You can’t pay Google for a top position here - but neither can your competition!
• Top positions go to those who can give Google what they want – TRI know exactly what Google wants – and we can prove it!
• TRI offers an exclusive service agreement on a first come, first served basis. Don’t give your competition the chance to even know this opportunity exists. Keep reading for the full details.

But before we can explain our exclusive service agreement I must explain why Google’s Local Business Results is THE MOST IMPORTANT PLACE TO MARKET YOUR BUSINESS.

First, we already established that Google is the largest search engine on the Internet with over 64% of all U.S. searches. Next, we need to understand where the most valuable “real estate” on a search engine result page (serp) is. An eye-tracking study done by EyeTools validates the common assertion that your company needs to be at the top of a search to benefit. The following image says it all.

This image is a heat map of where the eyes of users are looking when they do a Google search. The brightly colored area is referred to as the Golden Triangle because if you want Google users to see your information, this is where you need to be.

Now take a look at a Google search when the user is searching for a product or service in a specific location:

Here we ran a search for the service “plumbers” in the location “Madison”. Google rightly assumes Madison, Wisconsin, and provides the name, website and phone number for 10 area plumbers (called a 10 Pack),  AT THE TOP OF THE PAGE – RIGHT IN THE GOLDEN TRIANGLE!

Google is now in the Yellow Pages business.

The above example shows what happens if you enter a location along with a keyword category. But what happens if you search on a keyword for a popular local product or service without the location? Let’s see.

As you can see, Google adds a 10 Pack to the search for “dentists” and uses the location of my IP address as the location in the 10 Pack. This means that any search on a product or service can potentially display a 10 Pack. And while this is outside the Golden Triangle, those 10 Pack listing are still the quickest and easiest way for potential customers to find your business. The only question is, ARE YOU IN THE 10 PACK?

What if I could guarantee that we at TRI could get you listed in the 10 Pack for your favorite business keyword in your location? Sounds good? I’ll do one better. TRI performance-based pricing guarantees your listing in the TOP THREE POSITIONS!  

It works like this:

• If your listing is in the top three positions of Google’s 10 Pack for your location and selected keyword at least 23 days in any calendar month, you’re happy and we’re happy. You pay for that month.
• If your listing is in position 4 through 10 of Google’s 10 Pack for your location and selected keyword at least 15 days in any calendar month, we discount your service 50% for that month.
• If your listing is in not in Google’s 10 Pack for your location and selected keyword at least 15 days in any calendar month, WE CHARGE YOU ABSOLUTELY NOTHING FOR THAT MONTH!

That’s how confident we are that we can place you and keep you in the most important local listing on the Internet. We have had phenomenal success in some of the most competitive markets in the world. Let me give you my favorite example.

If I was to ask you what the most competitive keyword for local business results are, what would you say? Lawyers? Insurance? Dentists? How about the service that’s supposed to be able to get you in the top of search engines? Yes, a service like TRI’s.  We managed to obtain a place in one of the top three positions in just a few days - and keep it for several months now. If you want to see it for yourself, type “SEO Minneapolis” into Google (SEO stands for Search Engine Optimization).

Here’s the screen capture:

If that’s not an indication of just how powerful our system is, I don’t know what would be. Think about it. These are the people who have only one way to prove how good they are – and that’s by their ability to rank in the search engines. If they can’t do it for themselves, why would you think they can do it for anyone else?

So I hope we’ve provided the information you need to make an informed decision about whether or not this is a real opportunity. To put it bluntly, we think this is the opportunity for businesses who advertise locally. So as you consider this opportunity, I need to inform you of one catch.

We hate when things get complicated. You can see it in our product offerings and the way we do business. And when we thought about offering this service to businesses we imagined what would happen if we had one customer in the number one position and another customer in the number two position. We could hear the number two customer asking me, “Why do I need to pay the same amount as Frank at Acme who’s in the number one position? You need to get me in the number one position, blah, blah ,blah…” You know it would happen, right? So we decided to offer exclusivity for any category keyword/location combination on a first come, first served basis. This way you’ll know that we are working hard to get you in the number one position – and we’ll know that serious prospects for our service won’t put off a decision for trivial reasons because they risk losing their chance at getting in the top positions.

So let’s recap.

• Local search is huge on the Internet and Google dominates with 64% of all U.S. searches.
• TRI is the expert in local business results and can get you into the top three positions for your business location in your chosen category keyword/phrase.
• TRI only charges you for success in getting your listing in the top positions.
• The first business in a location with a given category keyword (i.e. Lawyers, Plumbers, Dentists, etc.) will get exclusivity for that keyword in their location until they cancel their service. (this is non-negotiable. Please don’t ask for an exception – it will be ignored.)
• There are no long-term contracts so you can cancel at any time and you’ll only pay for the current month.

So that’s it. If you have any questions, please don’t hesitate to call us at 800-581-3710 or visit us at http://www.trafficri.com.

Thanks,

Dan Wegner 
President 
Traffic Resources International, LLC

TRI’s Extensive List of Marketing Services provided, but are not limited to:

Search Engine Optimization (SEO)

PPC/Online Media Purchasing/Consulting

Social Media Optimization-Consulting/Training

Viral Marketing

Reputation Management/Brand Defense

Ignore the Signs at Your Peril

Google has put Local Search at the top of the list. You can see it in searches with and without geographic references (do a search for dentists and scroll down). What you see when you do include a geographic reference is a page displaying what is known as Google's 10 Pack. Here's an example:

Needless to say, Google is now in the Yellow Pages business. The only problem is that you can't pay Google to get in this listing. The only way to take true advantage of this premier marketing opportunity is to have the know-how to get to the top of this listing - and that's where TRI comes in.